How to find location for food franchise

Location is a very important factor when it comes to opening a food franchise in India. Studies say that 80% of the food franchise business fails within 18 months of opening due to inappropriate location. A location decides whether the franchise will run or not. A location plays an important role for both franchisor and franchisee. If you are at a perfect location your franchise business will boost up according to the population of that area and if your dishes are unique you can also attract customers of different area. For targeting any location you need to look for your competitor as for how long their business has been running in that area and how many competitors are there in that area. You also need to take a look on their ideas for running their business. Some ideas where the company should be located are near market place, in any colony, nearby main road etc. Location finding is not that easy as it requires lot of research to find the productive location. You need to target your audience before starting your location research. The location should be easily accessible to the customer and he need not to cross bridges to reach your outlet.

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